Into the Metaverse
By: Pawan
Published On: July 6, 2022

With technology entering into broader spectrums, artificial intelligence, machine learning, quantum computing & 5G elivening, Metaverse has appeared to be the Game-changer” because it is here to stay. Although technology has its own way of defining the trending term.

What is Metaverse?
The Metaverse concept comprises three salient features – virtual reality, augmented reality & video, users go live through these into the digital universe.

Knowing originality is always a must for any monumental technological advancements. For metaverse, the term was first used in two classic science fiction novels, Snow Crash written by Neil Stevenson and Ready Player One written by Ernest Cline, where each describes the metaverse as a virtual reality space.

Recent turn of events has taken a hit on the organizations where the “how” factor is being propounded upon. Will the metaverse fix work environments? Will monetization be secure in the metaspace? How does the brand portray its presence in any metaspace? Metaverse indeed, is the talk of the town. Let’s take a look at how Metaverse can be utilized to its full potential.

According to a Google survey, 66% of the people around prefer using AR & VR technology for viewing specifically analyzing how B2B organizations can use this technology, let’s see how Metaverse can change the sectors below:

1. A Product Launch event for any sector – geographical constraints, amplified networking, personalized avatars to move around & interact with, sell virtual samples of your product.

2. Pharmaceuticals – AI Virtual assistants, monitor prescriptions & receive timely reminders, inventory control for stock holding levels,metaspaces for communities online, medical training for students.

3. E-commerce – A walk around the store would be 3D rendered through AR & VR, greater personalization, sensors enabled tools for tangibility.

Emerging from Evolution:
Back in 2010, your webinars & webcasts a.k.a single page creations, wherein, user’s click a link, redirecting the user to the desired live/recorded sessions taking place. Next, virtual event platforms came into everyone’s attention which boomed in 2018 and continued to do so even today. Virtual platforms are indeed attractive & interactive to the users, but technology keeps taking a giant leap every day right, soon they transform into 3D 360 degree immersive platforms. Through tapping your keyboard arrow keys, interactive video chats, immersive networking experiences, this mode of communication became a sensation around the globe.

Collaborations with Metaverse:
Metaverse can be utilized for various purposes, be it individual or for an organization. With personalisation of avatars, accessibility of metaspace in any environment, universal chat options, customizable Meta Spaces & virtual training sessions for employees in one place, any form of digital utilization for the user can be created.

The technologies mentioned above are now crossed with various diminutive features bringing in man & digitalization illuminating together in a mesmerizing yet interactive space called Metaverse.

Mankind has taken many efforts and brought numerous innovations to various sectors including space & science, now it’s time for us to take a giant leap in the technology sector, break all stereotypes & dive into a new totalitarian digital world of the metaverse & make it our next object of focus.


Founder & Director, COACT


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.